Who we are.
Terapeutas Digitais is a company specialized in strategy, communication and brand development for psychologists and therapists. Since 2019, dedicated exclusively to the therapeutic market.
A trajectory built through specialization.
Terapeutas Digitais was founded in 2019 with a clear objective: to develop solutions created exclusively for psychologists and therapists.
Since 2015, through Lab 108, we had been developing communication and marketing projects for companies in different sectors. Among those projects were psychologists and therapists. Over time, we realized that this market had very particular characteristics.
Specialization made it possible to deepen this knowledge. Since the company was founded, we have worked with professionals from different approaches, career stages and models of practice. This experience contributed to the development of a methodology based on practice and continuously refined.
The Terapeutas Digitais Manifesto.
The Manifesto brings together the principles that guide the way we think, work and develop solutions for psychologists and therapists. More than telling the company's story, it presents the perspective we have built over the years on communication, positioning, brand development and professional growth.
Terapeutas Digitais was founded in 2019. However, the story that led to the company began a few years earlier. In 2015, through Lab 108, we were already working with marketing and communication for companies in different sectors. Among them were psychologists and therapists.
Over the years, it became clear that this market had very different needs. Communicating therapeutic work requires sensitivity, ethics, responsibility and a deeper understanding of how these professionals build relationships of trust with their patients and clients.
In 2019, Terapeutas Digitais was created, dedicated exclusively to the world of psychologists and therapists. This specialization made it possible to closely follow the routine of these professionals, understand their challenges and accompany the development of hundreds of brands over the years.
During this period, it became clear that the biggest challenges were rarely limited to content production. They were often related to how a service was presented, how communication was organized, how positioning was defined and how a consistent client experience was built.
Marketing has always been part of this process, but it was never the only element. Over time, we began to develop our own methodology, a set of principles that came to guide decisions related to communication, positioning, client experience and business development.
The evolution of artificial intelligence opened up a new possibility. For the first time, it became viable to turn the knowledge accumulated over the years into a platform capable of supporting psychologists and therapists. Technology is part of this evolution, but it was never the starting point.
We believe that developing a brand requires understanding people before developing strategies. This commitment will continue to guide each new stage of our trajectory.
Also visit Giselli Duarte's personal website, where she shares her professional trajectory, books, publications and other projects.
Support psychologists and therapists in developing more organized, consistent brands that are prepared to grow, bringing together strategy, communication, consulting, and technology.
Become a reference in brand development for psychologists and therapists, contributing so that more professionals have access to strategies, tools, and technologies capable of strengthening their businesses.
What guides us.
Specialization
We chose to dedicate our work exclusively to the world of psychologists and therapists.
Ethics
Every recommendation must respect professional practice, legislation, and the principles that guide each profession.
Transparency
We build relationships based on dialogue, honesty, and clear expectations.
Responsibility
Every decision influences the experience of the professionals we serve and the people who trust their work.
Autonomy
We develop solutions that expand our clients’ ability to make decisions, encouraging independence and continuous development.
Continuous learning
Learning is part of the growth of every professional and every company.
Organization
Well-structured processes support more consistent decisions and the growth of the business.
Technology with purpose
We use technology to expand knowledge, facilitate processes, and support decision-making.
Each project, a reality.
Each professional has their own background, way of working, and different goals. That is why our work does not begin with choosing a tool or defining a content calendar.
It begins with understanding the context of each client. Before proposing any strategy, we analyze positioning, communication, services, client experience, and objectives.
In some cases, the first step will be to review the brand’s positioning. In others, it may involve developing a visual identity, structuring a communication strategy, or strengthening the digital presence. There are no ready-made models or standardized strategies.
Giselli Duarte
Professional working in the fields of strategy, communication, marketing, management, and human development. Throughout her career, she has developed projects in the areas of communication, engineering, startups, and business.
Today, she dedicates her work to developing strategies, products, services, and technological solutions exclusively for psychologists and therapists.
Education
- Law Degree
- MBA in Strategic Business Management
- Postgraduate Degree in Artificial Intelligence Applied to Growth Marketing
- Postgraduate Degree in Clinical Psychoanalysis
- Postgraduate Degree in Systemic Family Constellation
- Postgraduate Degree in Emotional Intelligence
- Postgraduate Degree in Graphic Design
- Degree in Marketing
- Extension Course in Project Management at PUC Rio
- Numerous courses and specializations in holistic, integrative, and energy therapies
Professional Activity
- Founder of Terapeutas Digitais
- Author of books on human development
- Columnist for the Eu Sem Fronteiras portal
- Meditation instructor on the Insight Timer and Aura Health platforms
- Volunteer mentor at Rede Mulher Empreendedora