Since 2019

Strategy, communication, and brand development for psychologists and therapists.

Every psychologist and therapist communicates long before publishing on social media.

Since 2019, Terapeutas Digitais has worked exclusively alongside psychologists and therapists, developing communication strategies, positioning, visual identity, marketing, and solutions focused on the development of their brands.

Giselli Duarte, founder of Terapeutas Digitais
A trajectory built through specialization

How Terapeutas Digitais Began.

Terapeutas Digitais was founded in 2019 with a clear objective: to develop solutions created exclusively for psychologists and therapists.

Since 2015, through Lab 108, we had been developing communication and marketing projects for companies across different industries. Over time, we realized that this field had very specific characteristics. Professional ethics, building trust, and distinct ways of communicating required a different approach.

Today, this experience guides every service, product, and technology developed by Terapeutas Digitais.

Discover our story
Terapeutas Digitais brand displayed on a laptop
Books about ethics, psychology, and professional practice
Ethics & professional responsibility

Communication for psychologists also requires professional responsibility

Communicating a psychologist’s work requires an understanding of the boundaries established by the profession itself regarding the promotion of psychological services.

For this reason, when we develop strategies for psychologists in Brazil, we consider the Psychologist’s Code of Professional Ethics and the guidelines issued by the Federal Council of Psychology regarding professional advertising. This influences everything from how services and qualifications are presented to the development of content, advertisements, and other communication initiatives.

When we work with a psychologist practicing in another country, this analysis must reflect the context in which they operate. In Portugal, for example, planning is adapted to the guidelines of the Portuguese Psychologists Association and the rules applicable to professional communication and advertising in that country.

Learn more
What does it mean to develop a brand?

A brand is built through different elements.

Communication is only one part. Positioning, visual identity, client experience, service organization, and strategy also contribute to building a consistent brand.

Strategy

Defining objectives, providing brand direction, and planning for different stages of the business.

Positioning

Building communication aligned with the professional's work, audience, and services.

Communication and Marketing

Communication planning, content creation, and strengthening the digital presence.

Visual Identity

Developing an identity aligned with the brand's positioning and values.

Client Experience

Analyzing the touchpoints that influence brand perception before, during, and after the client experience.

Processes and Technology

Organizing processes and tools that contribute to more efficient management and the continued development of the brand.

How we work

Our way of working.

Every professional has their own background, way of working, and goals for their business. That is why our work does not begin with choosing a tool or defining a content calendar.

It begins with understanding each client's context. Before proposing any strategy, we look at positioning, communication, services, client experience, and goals.

This approach allows each project to be developed according to the professional's individual context, without pre-made models or standardized strategies. Our role is to provide direction, develop solutions, and support the ongoing development of the brand in a consistent way.

Testimonials

The experience of those who have worked with us.

I met Giselli through social media, at a time when I was looking for support with promoting my work in the field of therapies. I liked the way she worked, and that is how we started working together. Later, I decided to entrust her with the social media of my company, HYRA, as well, and it was undoubtedly an excellent decision. Today, in addition to managing our entire social media presence, Giselli has also been doing very important work with us in direct marketing. And the results have been showing: we have been able to reach new companies, generate new contacts, quotation requests, and meetings that we would hardly have been able to achieve through our usual channels alone. Above all, I feel that her work has brought a new momentum to HYRA and has had a real impact on the company’s growth. She is a professional I trust, and today I consider her a very important part of our path. ❤️

Helena Fernandes

Portugal

I want to tell you about the digital therapist, Gi. When she started working on my Instagram, my Instagram was that of an influencer, a blogger, you know? And she transformed my Instagram the way I wanted it, as a holistic therapist. She is an incredible person who, whenever I need something, tips for recording a text, doing any kind of recording, guides me. So, if you are looking for a digital therapist, I recommend Gi, because her work is excellent. She is very professional, very competent in everything she does, and she is always there to assist you, to help you in the best way possible, always guiding you to do your best so that your Instagram becomes more and more your own, reflecting you and your work.

Tania Ivo

Ribeirão Preto, SP

It was a very valuable period for reflecting on my business and finding solutions to the challenges I was facing. The consulting session was conducted with attentive listening, support, and guidance. In addition to the session, I received a document containing the entire plan, which made a significant difference in putting the decisions into practice. I highly recommend it.

Fátima

Portugal

Everything you do demonstrates great care and professionalism. This is reflected in the marketing, the mentoring sessions with Giselli, and throughout the consulting work. There is attention to detail at every stage of the process. I am very grateful for this partnership.

Ana Cláudia

Brasília, DF, Brazil

Our partnership has lasted for more than five years, and that says a lot about the trust we have built over time. I have always found commitment, organization, and great care in everything that is developed.

Camila

Campinas, SP, Brazil

It was a valuable time to reflect on my business and find solutions to the challenges I was facing. I received guidance that was thoughtful, objective, and very clear.

Tamires

Fortaleza, CE, Brazil

When I was looking for a partner to work on my social media and found Terapeutas Digitais, I thought it was fantastic, because I believe it makes all the difference to have professionals who specialize in your niche. Giselli understands the reality of an energy therapist very well, as she has also worked with energy techniques. And for me, that makes all the difference. When you have someone who has personally experienced the same situation as you, they can understand your challenges more easily, and the result is work that is much more focused and targeted to the intended audience. Thank you, Terapeutas Digitais, for the partnership. Thank you, Gi, for not forgetting the human side of your work with clients. Humanize Terapias always values those who know how to bring a human touch to their work.

Tatiane

United States

What we do

Four pillars for a professional practice.

Positioning

Clarity about who you serve, what you offer and how your work is communicated.

Structure

Processes, routines and organization that make a practice sustainable over time.

Technology

A digital environment and specialized AI built for the therapeutic context.

Education

Courses, planners and immersions to keep studying as a continuous practice.

Terapeutas Digitais platform displayed on a tablet
Platform

A digital environment for professional development.

The platform brings together materials, guidance and a specialized AI assistant, supporting the way therapists organize and evolve their work.

Access the platform
Giselli Duarte, founder of Terapeutas Digitais
Get to know the founder

Giselli Duarte

Terapeutas Digitais was founded by Giselli Duarte, a professional with experience in strategy, communication, marketing, management and human development.

Throughout her career, Giselli has worked with companies from different industries and noticed that psychologists and therapists faced specific challenges when it came to building their brands. This observation led to the creation of Terapeutas Digitais in 2019, dedicated exclusively to developing brands for this market.

Her work brings together business, human behavior and strategic communication, based on the understanding that many business challenges are directly connected to the way a person communicates, makes decisions and takes on their role within their own company.

Education

  • Law Degree
  • MBA in Strategic Business Management
  • Postgraduate Degree in Artificial Intelligence Applied to Growth Marketing
  • Postgraduate Degree in Clinical Psychoanalysis
  • Postgraduate Degree in Systemic Family Constellation
  • Postgraduate Degree in Emotional Intelligence
  • Postgraduate Degree in Graphic Design
  • Bachelor's Degree in Marketing
  • Extension Course in Project Management, PUC Rio
  • Numerous courses and specializations in holistic, integrative and energy therapies

Professional Experience

  • Founder of Terapeutas Digitais
  • Author of books on human development
  • Columnist for the Eu Sem Fronteiras platform
  • Meditation instructor on Insight Timer and Aura Health
  • Volunteer mentor at Rede Mulher Empreendedora

In numbers

  • 0+ years in marketing, sales and business
  • 0+ psychologists and therapists served
  • 0+ hours of consulting, mentoring and guidance
  • Since 2019 dedicated exclusively to psychologists and therapists
  • Clients in Brazil, Portugal, Italy and the United States
Explore my journey on LinkedIn
Publications

Strategic reflections, behavior and brands.

Professional Ethics Guide for Therapists

Reflections on ethics, responsibility and consistency in therapeutic practice.

What Prevents Many Women from Thriving in Business?

An analysis of the factors that influence decision-making and professional growth.

Why Entrepreneurship Forces You to Look Within

How insecurities and behavioral patterns influence the way a business is managed.

The Worthiness Guide

Beliefs, responsibility and the relationship between personal development and professional growth.

Coming soon

Terapeutas Digitais Platform.

Technology designed to support professional practice, with tools and content integrated into the Terapeutas Digitais experience. The focus is on supporting professional development, not automating clinical records.

The launch is coming soon. Sign up to be among the first to know when it becomes available.

Mockup of the Terapeutas Digitais Platform
Strategic Planner from the Terapeutas Digitais Academy
Terapeutas Digitais Academy

Learning for those who want to develop their brand with strategy.

Courses, e-books, tools and materials created since 2019. Choose the material that makes sense for where you are right now.

Course

Entrepreneurship and Marketing for Therapists

How to position your brand, structure your communication and develop your business in an organized way.

Explore the course
Planner

Digital Organization Planner for Therapists

Organize your professional routine, plan your consultations and structure your day-to-day work.

Explore the planner
E-book

I Became a Therapist. Now What?

For those who are just starting out: first steps in positioning, organization and communication.

Download the e-book
Kit

The Conscious Therapist Kit

Materials designed to support the development of your professional presence and help organize your communication.

Explore the kit
Explore the full Academy
Published books

Words that remain.

On the Path of Self-Knowledge

Reflections on self-knowledge, mindfulness and human development through short texts.

Side B

Challenges, conflicts and lessons found in the less visible moments of personal development.

Stories of Garden and Coffee

Co-authored with Lia Duarte, stories, memories and reflections on family, childhood and affection.

Recognition and partnerships

Paths that have crossed ours.

Throughout her career, the founder has taken part in initiatives focused on human development, female entrepreneurship and content creation, collaborating with national and international organizations and platforms.

Eu Sem FronteirasRevista StattoInsight TimerAura HealthRede Mulher Empreendedora
Testimonials

More stories from people who trusted their work to Terapeutas Digitais.

“The months of mentoring with Giselli were filled with discoveries. Through marketing techniques, assignments and guidance, new perspectives for my professional work began to emerge. But without a doubt, it was Gi's words and sensitivity that made all the difference in my process. Terapeutas Digitais is much more than digital marketing. It is technical knowledge, information, support and sensitivity. The therapy field is very specific, and having someone who understands this area helps bring visibility to work that is so discreet and personal in nature. You gave me all the attention and care I needed to feel that my needs were understood and, with great flexibility, you created beautiful work that represents me and even awakened in me the desire to communicate what I learn along the Way. With your work and care, you have helped us so much. Thank you, my dear mentor.”

Sandra

São Bernardo do Campo and Santos, SP, Brazil

“I would like to express my gratitude to Terapeutas Digitais for embracing my project and, with great professionalism and partnership, helping bring my dream to life. It goes far beyond a business relationship. There is an exchange of ideas, advice and guidance on how to show the world who I am and what my mission is. I am grateful to the Universe for placing you in my path! I highly recommend you to therapists who, like me, are not very familiar with social media and want to share a message of love and promote their work. ❤️❤️❤️”

Ana Paula

Rio de Janeiro, RJ, Brazil

“After seeing her professional skills and talent in digital marketing, I hired her to create my website, which she developed and implemented with great competence. I was very pleased with the aesthetics and good taste of the website design. The management of my page was no different. The same aesthetic sense and good taste helped bring my yoga teacher training course to the public. There were already several inquiries about the course through WhatsApp Business. The response was fast. The course launched with 16 students. During a time of pandemic and social isolation, this was a very positive result. She is certainly a professional I recommend. Thank you, Giselli, for your work and professional talent! Namaste!”

Hari Darshana

Rio de Janeiro, RJ, Brazil

“You are wonderful ❤️ Thank you for contributing so much to my page. 🌹 I highly recommend you 😍”

Aline

São Paulo, SP, Brazil

“One of the things I always pay attention to, because I love it, is harmony and essence. That is why I always wanted to bring my essence into the colors of my brand and communicate it through my brand and content. I always had difficulty, first, expressing my ideas and then finding someone who could understand them, translate them into colors and turn those ideas into something tangible. That was when I met Giselli from Terapeutas Digitais. I found much more than I was looking for. I found support, sisterhood, love, empathy, patience, a designer with the mindset of a therapist, a mentor, and a woman who is thoughtful, attentive, helpful and competent. She brought all of this together with our exchanges of ideas and translated it into my digital image. I feel very happy, satisfied and proud to show my content. Thank you so much for helping me! You are incredible, and I feel lucky to have found you, a wonderful professional who truly understands our needs. Women supporting other women. 😍💕”

Cibele

Portugal

“Gi, you are an excellent professional. I want to sincerely praise your professionalism and the dedication you have shown to my project. You deserve all the success in the world, and I am certain that your path will be filled with achievements! Our work is only beginning. We will still create many things together. Thank you 🙏”

Elaine

Itajaí, SC, Brazil

“Giselli, I would like to thank you immensely for your work promoting my services on social media and also for the guidance you have given me in my work as a therapist. Having someone who understands exactly what integrative therapies are has been fundamental. Thank you for all the care you put into my work. Kisses 😘”

Silvia

São Caetano do Sul, SP, Brazil

“Gi, I am at a loss for words to express my gratitude. I am so happy to have found a wonderful professional who understands our needs. Everything is done with so much love, care and dedication. ❤️ I am also grateful for the beautiful and dedicated work you do in personalizing content and posts according to each client's individual approach. You are amazing! ⭐🏆 I can only say thank you. Gratitude. 🙏”

Jussimara

Mogi Mirim, SP, Brazil

“My gratitude to this wonderful Terapeutas Digitais team, led by the excellent professional Giselli Duarte, for such sensitive, competent and creative work, carried out with such ease and leaving the client completely satisfied and enthusiastic! 🥰❤️🌹”

Mônica

Salvador, BA, Brazil

“I would like to express my gratitude to Gi and Terapeutas Digitais. Her work has been extremely important for my social media, always understanding everything I want to communicate to my clients, with incredible energy. Everything is done with so much love, care and punctuality. Thank you for being so wonderful.”

Jubiele

Campo Belo do Sul, SC, Brazil

“My name is Nilson. Like many people beginning a new stage in life, we often do not know how or even where to start. That was when I found Terapeutas Digitais, and from that point on, all the uncertainty about how to establish myself in the professional market began to disappear. Even though I have only been working with Giselli for a short time, the results are already appearing. I am very grateful to her and for her work because I can see that, little by little, the goal is being achieved thanks to the wonderful work that she and her team do.”

Nilson

Belo Horizonte, MG, Brazil

“I am a professional who spent years trying to find my place in nursing and later in therapies. Working with therapies made me happy, but I had never felt so discouraged when trying to bring my work into the digital world. It almost felt as though I knew nothing, as though I did not even live what I practiced. I wanted to bring my profession into this new environment, but the options I was given were outside my financial reality or did not reflect the way I wanted to express myself. I became increasingly discouraged and was already considering giving up on this tool when I was warmly welcomed by Giselli from Terapeutas Digitais. It all started with a comment on one of her posts. She began answering my questions and showed me a world that felt possible, tangible, light and alive, just as therapy should feel to the client. My motivation came back stronger than ever. It is absolutely worth it, for you, to you and with YOU.”

Mauricélia

Recife, PE, Brazil

“I have great respect for your work and all your knowledge, your sensitivity and your perceptions. You can be certain of that. You understood everything that happened in this last episode with remarkable clarity. You are the professional in this field, and I respect everything you say because you truly know what you are talking about. I always take your information and advice professionally, and they are extremely valuable. Even the advice that points me toward personal issues that affect my professional and personal life, my success and my performance. I accept it and I am grateful.”

Patricia

São Paulo, SP, Brazil

“Terapeutas Digitais helps me promote my work, with the content I publish, gives me advice, encourages me to do live streams and encourages me to make videos. I can tell you that, after I met Giselli, both my number of followers and my platform only improved. I highly recommend Terapeutas Digitais. A kiss from the heart.”

Carla

São Paulo, SP, Brazil

“With Terapeutas Digitais, my profiles became extremely professional. I recommend Giselli to anyone who truly wants their platforms to look beautiful, functional and professional. Her work is very serious and, because she is also a therapist, she understands this field very well and brings that sensitivity to her work. I am deeply grateful.”

Shirley

Italy

Frequently asked questions

Common questions.

Does Terapeutas Digitais work exclusively with psychologists and therapists?

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Yes. Since 2019, we have worked exclusively alongside psychologists and therapists. This specialization has allowed us to understand the specific challenges of this market and develop solutions tailored to this audience.

Do you work with professionals who are just starting out?

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Yes. We work with professionals at different stages of their careers, from those who are beginning to see clients to those who already have an established practice or business.

Is the Terapeutas Digitais Platform already available?

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The platform is in the final stages of development. More information about the launch will be available soon.

Do you work with clients from other countries?

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Yes. In addition to Brazil, we have already developed projects for professionals in Portugal, Italy and the United States. Services can be provided online.

How can we help?

If you would like to understand which solution makes the most sense for your current moment, we would be happy to get to know you and your work.

Institutional partnerships →