Strategy, communication, and brand development for psychologists and therapists.
Every psychologist and therapist communicates long before publishing on social media.
Since 2019, Terapeutas Digitais has worked exclusively alongside psychologists and therapists, developing communication strategies, positioning, visual identity, marketing, and solutions focused on the development of their brands.
How Terapeutas Digitais Began.
Terapeutas Digitais was founded in 2019 with a clear objective: to develop solutions created exclusively for psychologists and therapists.
Since 2015, through Lab 108, we had been developing communication and marketing projects for companies across different industries. Over time, we realized that this field had very specific characteristics. Professional ethics, building trust, and distinct ways of communicating required a different approach.
Today, this experience guides every service, product, and technology developed by Terapeutas Digitais.
A brand is built through different elements.
Communication is only one part. Positioning, visual identity, client experience, service organization, and strategy also contribute to building a consistent brand.
Strategy
Defining objectives, providing brand direction, and planning for different stages of the business.
Positioning
Building communication aligned with the professional's work, audience, and services.
Communication and Marketing
Communication planning, content creation, and strengthening the digital presence.
Visual Identity
Developing an identity aligned with the brand's positioning and values.
Client Experience
Analyzing the touchpoints that influence brand perception before, during, and after the client experience.
Processes and Technology
Organizing processes and tools that contribute to more efficient management and the continued development of the brand.
Our way of working.
Every professional has their own background, way of working, and goals for their business. That is why our work does not begin with choosing a tool or defining a content calendar.
It begins with understanding each client's context. Before proposing any strategy, we look at positioning, communication, services, client experience, and goals.
This approach allows each project to be developed according to the professional's individual context, without pre-made models or standardized strategies. Our role is to provide direction, develop solutions, and support the ongoing development of the brand in a consistent way.
The experience of those who have worked with us.
“It was a very valuable time to reflect on my business and find solutions to the challenges I was facing. The consulting process was conducted with care, attentive listening, and clear guidance. In addition to the session, I received a document with the complete plan, which made a big difference in putting the decisions into practice. I highly recommend it.”
Solutions for every stage of your journey.
From professionals who are building their brand to those looking to organize their processes, strengthen their communication, and grow their business with greater strategic direction.
Four pillars for a professional practice.
Positioning
Clarity about who you serve, what you offer and how your work is communicated.
Structure
Processes, routines and organization that make a practice sustainable over time.
Technology
A digital environment and specialized AI built for the therapeutic context.
Education
Courses, planners and immersions to keep studying as a continuous practice.
A digital environment for professional development.
The platform brings together materials, guidance and a specialized AI assistant, supporting the way therapists organize and evolve their work.
Access the platform
Giselli Duarte
Terapeutas Digitais was founded by Giselli Duarte, a professional with experience in strategy, communication, marketing, management and human development.
Throughout her career, Giselli has worked with companies from different industries and noticed that psychologists and therapists faced specific challenges when it came to building their brands. This observation led to the creation of Terapeutas Digitais in 2019, dedicated exclusively to developing brands for this market.
Her work brings together business, human behavior and strategic communication, based on the understanding that many business challenges are directly connected to the way a person communicates, makes decisions and takes on their role within their own company.
Education
- Law Degree
- MBA in Strategic Business Management
- Postgraduate Degree in Artificial Intelligence Applied to Growth Marketing
- Postgraduate Degree in Clinical Psychoanalysis
- Postgraduate Degree in Systemic Family Constellation
- Postgraduate Degree in Emotional Intelligence
- Postgraduate Degree in Graphic Design
- Bachelor's Degree in Marketing
- Extension Course in Project Management, PUC Rio
- Numerous courses and specializations in holistic, integrative and energy therapies
Professional Experience
- Founder of Terapeutas Digitais
- Author of books on human development
- Columnist for the Eu Sem Fronteiras platform
- Meditation instructor on Insight Timer and Aura Health
- Volunteer mentor at Rede Mulher Empreendedora
In numbers
- 0+ years in marketing, sales and business
- 0+ psychologists and therapists served
- 0+ hours of consulting, mentoring and guidance
- Since 2019 dedicated exclusively to psychologists and therapists
- Clients in Brazil, Portugal, Italy and the United States
Strategic reflections, behavior and brands.
Professional Ethics Guide for Therapists
Reflections on ethics, responsibility and consistency in therapeutic practice.
What Prevents Many Women from Thriving in Business?
An analysis of the factors that influence decision-making and professional growth.
Why Entrepreneurship Forces You to Look Within
How insecurities and behavioral patterns influence the way a business is managed.
The Worthiness Guide
Beliefs, responsibility and the relationship between personal development and professional growth.
Terapeutas Digitais Platform.
Technology designed to support professional practice, with tools and content integrated into the Terapeutas Digitais experience. The focus is on supporting professional development, not automating clinical records.
The launch is coming soon. Sign up to be among the first to know when it becomes available.
Learning for those who want to develop their brand with strategy.
Courses, e-books, tools and materials created since 2019. Choose the material that makes sense for where you are right now.
Entrepreneurship and Marketing for Therapists
How to position your brand, structure your communication and develop your business in an organized way.
Explore the courseDigital Organization Planner for Therapists
Organize your professional routine, plan your consultations and structure your day-to-day work.
Explore the plannerI Became a Therapist. Now What?
For those who are just starting out: first steps in positioning, organization and communication.
Download the e-bookThe Conscious Therapist Kit
Materials designed to support the development of your professional presence and help organize your communication.
Explore the kitWords that remain.
On the Path of Self-Knowledge
Reflections on self-knowledge, mindfulness and human development through short texts.
Side B
Challenges, conflicts and lessons found in the less visible moments of personal development.
Stories of Garden and Coffee
Co-authored with Lia Duarte, stories, memories and reflections on family, childhood and affection.
Paths that have crossed ours.
Throughout her career, the founder has taken part in initiatives focused on human development, female entrepreneurship and content creation, collaborating with national and international organizations and platforms.
Common questions.
Does Terapeutas Digitais work exclusively with psychologists and therapists?
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Yes. Since 2019, we have worked exclusively alongside psychologists and therapists. This specialization has allowed us to understand the specific challenges of this market and develop solutions tailored to this audience.
Do you work with professionals who are just starting out?
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Yes. We work with professionals at different stages of their careers, from those who are beginning to see clients to those who already have an established practice or business.
Is the Terapeutas Digitais Platform already available?
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The platform is in the final stages of development. More information about the launch will be available soon.
Do you work with clients from other countries?
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Yes. In addition to Brazil, we have already developed projects for professionals in Portugal, Italy and the United States. Services can be provided online.
How can we help?
If you would like to understand which solution makes the most sense for your current moment, we would be happy to get to know you and your work.