A path shaped by many questions.
I have always believed that, to help a therapist build and develop her business, I first needed to understand what happens inside the consulting room, and within the human being. My path has never been a straight line. Curiosity led me from marketing to human behavior, and from psychoanalysis to digital strategies for therapists.
Today, Terapeutas Digitais and my mentoring work with therapists are the result of these different areas of knowledge coming together. I believe mentoring becomes complete when it brings together technical expertise, sensitivity, and a deep understanding of the person behind the clinical work.
Human Behavior and Attentive Listening
To understand business, I first needed to understand people. My studies in human behavior form the basis of how I help my mentees build authentic brands. I have studied areas such as clinical psychoanalysis, emotional intelligence, systems thinking, family constellation, leadership, nonviolent communication, human development, interpersonal relationships, decision-making, and human behavior. The question that continues to guide me is: "Why do we do what we do?"
Training in Integrative and Complementary Therapies
My approach to integrative practices began with my own search for balance and grew into a deep field of study. This background allows me to speak the same language as the professionals I work with. My training in integrative therapies includes the study of: therapeutic radiesthesia, Traditional Usui Reiki through Master Reiki training, ThetaHealing®, EFT, Ho'oponopono, aromatherapy, chromotherapy, crystal therapy, pranic therapy, sound therapy, Bach flower remedies, Saint Germain flower remedies, herbal medicine, herbalism, Feng Shui, iridology, shiatsu, reflexology, geotherapy, and hydrotherapy.
I have also devoted years to studying energetic anatomy, chakras, bioethics, professional ethics, active listening, therapeutic support, anamnesis, spirituality, science and spirituality, self-esteem, self-sabotage, ancestry, Ikigai, therapeutic writing, and a holistic view of health.
Yoga, Meditation and Presence
Yoga and meditation taught me the value of pausing, something essential for those who care for others. I studied Hatha Yoga, mindfulness, pranayama, meditation, Kundalini, Ayurveda, Traditional Chinese Medicine, auriculotherapy, meridians, Do-In, An-Ma, Tui-Ná, Chinese herbal medicine, Chinese dietary therapy, and different breathing techniques. This knowledge brings a sense of serenity to the strategies we develop together.
Technology, Marketing and the Future
Having a purpose also requires structure. My work in marketing and innovation supports the growth of therapists in the digital world. I hold a postgraduate degree in Artificial Intelligence Applied to Growth Marketing, with studies in generative AI, neural networks, growth hacking, data analysis, Business Intelligence, Martech, customer journey, and branding. I am also continuing to broaden my understanding of the world and ethics by returning to university to complete my Law degree.
Learning as a state of presence.
I do not see these studies as titles to display on a wall, but as lenses that help me look at a therapist's business from a systemic perspective. My mentoring work with therapists comes from this combination: strategic rigor alongside a deep understanding of human behavior.
Would you like to understand how this body of knowledge can help you structure your work?
A background built within the business ecosystem.
Terapeutas Digitais was built on experience that began long before the company existed.
For more than a decade, our founder has been part of the startup and entrepreneurship ecosystem, taking part in programs such as Empretec, a methodology developed by the United Nations and delivered by Sebrae, Founder Institute, and HITT/FAPETI. These experiences provided direct contact with the creation of new businesses, business model development, idea validation, and company growth at different stages.
This experience led to an important understanding: regardless of the sector, sustainable businesses are built through strategy, positioning, decision-making, and planning.
When Terapeutas Digitais began working exclusively with therapists, it became clear that many professionals faced challenges similar to those of any entrepreneur. The difficulty often lies in turning professional expertise into a well-structured business.
That understanding shaped the way we work.
The strategies we develop do not come from ready-made formulas or passing trends. They take into account each professional's current stage, goals, way of working, and the decisions required to build a solid career over time.
The experience gained through entrepreneurship and the startup ecosystem continues to influence the way we think about planning, positioning, management, and growth. Therapists do not need to become startups. Good businesses, in any field, require vision, method, and the ability to adapt.